A Firm’s inventory as well as reputation largely depends on whether a complaint is made about its market product. Any flaws in the product can cost serious denigration of the manufacturing company that has earned a good reputation till time. When a product is introduced into a market, post marketing surveillance is a crucial factor for monitoring its harmful effects on population. The source of complaint can be anything i.e. Transportation, production and packing. Any failure in any of these stages can lead to a serious problem. So handling of market complaints must be of primacy task. The market complaints are handled with proper procedures. In case of genuine complaint a root cause analysis should be done to emend the problem and the products should be withdrawn from the market. Recall system should be that much efficient that can remove the product from market within as specific period of time. The following review depicts typical procedure for handling of market complaints and p